Selling one bike at a time

I have always said that at Trek we sell one bike at a time; every customer matters. Whenever I get a note from a satisfied customer, they always get a note back. Whenever I get a note from an unsatisfied customer, they always get a note or a phone call and we get the problem solved. We take care of people, because, we sell one bike at a time.

The other night my lovely wife Tania and I were in a local bar and met a few very nice people from Australia who live in the UK.  We had a good chat, and Matt ended up purchasing a 7.3 fx in the the UK.

Jb.

From: matthew adams
Date: Tue, 28 Sep 2010 14:33:25 -0700
To: John Burke
Subject: some good old american hospitality

Hi John,

My colleagues and I are extremely grateful for your friendliness and hospitalty that you provided on the Thursday evening at the 'The Old Fashioned'. We all found yourself and Tania to be wonderfully talkative and geniunely engaging.

We had a terrific time at the Mansion Inn, it is one hell of a place. The architecture is fascinating and some of those beers you have in stock are like 'mother's milk'. I particularly like the Samuel Adams as that is my son's name. That night topped off what was an exciting and fun-filled trip to Madison.

I picked up my new Trek 7.3FX the other day and have covered about 50 miles in the last 2 days. It feels terrific and makes riding so much more fun.

All the best to you and Tania. It was a pleasure meeting you both.

Matt, Nadia, Sangeeta, and Ruby.

The Show Cake

I travel to Germany every fall for the EuroBike show and each year there is the tradition of serving cake around 2 pm daily at the Trek booth. I like this tradition and take part every day. It's the same every year. On day 1 of the show, chocolate cake is served. On day 2, lemon cake is served. The chocolate cake is AWESOME, so I make a yearly suggestion to kill the lemon cake and just serve the chocolate cake. Another tradition is that everyone listens to my suggestion and then they ignore it. After last years show, I sent a note to Tully and asked once again that we just serve the chocolate cake. I also gave Tully the option of serving the chocolate cake and the lemon cake at the same time and then we could see what the customers really like. And so this year on day 1 of the show, the chocolate cake was served and was AWESOME. Day two of the show, the chocolate cake came back and a little bit later a lemon cake appeared. While in a meeting, I was told that all of the chocolate cake was gone and it took a long time and a lot of selling for the lemon cake to go away.

And you thought I was only the president of a bicycle company. 

Jb.