A Great Ride
photo of JB

As the president of Trek Bicycle, I’d like to share my stories about interesting people, places, and the bicycle with hope of inspiring you to find your great ride.


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John, I heard about your Interbike address from a colleague, Gary Sjoquist at QBP. Watching the video has triggered a bunch of big ideas that I'll brainstorm further with him. In the meantime, two things:

1. I like your BHAG (big, hairy, audacious goal) of 5% of trips by bike by 2025. But I think there needs to be a different metric to go along with it that involves mountain biking. Maybe Mike Van Abel would have a suggestion?

2. Could you post your Powerpoint presentation here on your blog? It's another way to help spread your message. Slideshare or Scribd services make it easy to embed a presentation in a blog post, just like your YouTube video.

Thanks much for taking the time to blog and especially for blogging your inspiring presentation. I'll do what I can to spread the word and to accept your challenge... every day.

Griff Wigley
Mountain Bike Geezer
Northfield, MN


I just watched this talk and I cannot believe someone is finally saying this stuff that I've been thinking deeply about since I got involved full time in bike advocacy a year ago.

I believe in emulating success and the NRA is a model worthy of emulation for our efforts as bike advocates.

Thank you for raising the bar of what it means to be successful bike advocate.


As cyclists, I don't think we take legal issues surrounding cycling as seriously as we should. Things such as bicycle accidents, bicycle insurance, attorney and advocacy should be thought of and talked about BEFORE we get into an accident.

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